Just wanted to share a quick tip for the "newbie" internet business owner selling products online (when it comes to web design). I know that most internet business owners have so much on their plate its not funny. Some of the obvious details of web design can often be overlooked. For example, I see a number of sites on a daily basis and a lot of them are not showing me (the visitor) the most important stuff above the break. "The Break" meaning above the area that you have to start scrolling down on a website.
Having a featured products area that maybe spotlights one main product from each category you have would be perfect. Web browsers like to see images. We like to click on images, so make sure everything is "clickable" and easy to access. Also using some powerful keywords in the text above the break to let the readers know some of the main key areas of the site could be beneficial.
It seems simple, but if done right could mean all the difference in the world in making your site "stickier" and conversion rate higher.