When bringing first time visitors to your site, you have less the one second to convince them to stay and read on before they click off never to come back.
Feel any pressure?
Most new to Internet business do not realize the importance of building a site that is sticky. I see most skimp on the most important areas of their website (design, logo, and branding) just to "do it them self" and "save money". This is one of the worst mistakes those new to Internet businesses can make. If you do not show the visitor what they are looking for more then 80% of the time (according to personal research) they are clicking off your site within the first second. Man, people are hard to please these days huh?
With so much crap online people are getting smart when it comes to Internet browsing and if you do not show them what they are looking for right away statistics show, you will lose them.
Here's 5 tips to keep visitors more then one second:
- Beautiful website design including logo, graphical banners, images and company branding. (f you have to pay someone to accomplish this, then do it, it will be worth every cent).
- Create a social friendly site (make it easy for people to save the site to the community of their choice (eg. del.icio.us, Yahoo My Web)
- Offer something FREE; Free Shipping, 10% OFF, register to WIN ... etc.
- Load Time - Make sure the site loads quickly and is optimized and validates.
- Attractive Photography - Use images of beautiful people (make it inviting for the visitors to look and stay a while).
If you can do everything you can to follow even these 5 simple steps, I know you will be keeping visitors on your site for more then just one second! Good Luck!