What am I talking about?  I am talking about web analytics software. 

What is web analytics?  Well lets find out what Omniture (a web site analytics company) says about it;

"Web analytics provides the foundation for effective online business and marketing decisions through accurate measurement and analysis. Due to the increasing strategic position of an organization’s Web channel, Web analytics has moved beyond the once simple site usage and reporting tools to the current state of scientifically employing actionable information to optimize online business performance."

There are so many different companies offering web analytics software out there; some free, some paid, some amazing and some pretty pathetic.  It is important for every Internet business to have analytics set up properly on their website. I am talking specifically today about the dropshipping business owners because most of them do not have a clue when it comes to web analytics, tracking statistics or anything related to tracking the visitors on their site.

Did you know that there are web analytic tools out there that will let the Internet business owner see the exact page the person is looking at, and interact right there with them in a chat to answer questions.  We live in an amazing time of technology!  These are amazing tools that will provide a much higher conversion then some Internet dropshipping business owner just hoping to make a sale, and never taking a look at what people are actually doing on their site.

Here are just a few things that Web Analytics can help you identify on your dropshipping website:

• Increase Conversion Rate (get instant updates with leads, time spent on pages, most pages viewed etc)
  
• Find your best converting keywords (and worst)
• Navigation (they help find the most profitable path visitors use through your website so you can capitalize more)
• Exit Pages - find out where your visitors are dropping off the most and learn why.
• Entry Pages - create better info on these pages to retain the visitor longer.

There are several different companies that offer website analytics software, but the only ones I have ever used or recommend are the following:

• Omniture (Paid, but most extensive analytics software on the web)
  
• Google Analytics (Free)
  
• Crazy Egg (heat map, and site overlay tracking)

The key, and bottom line with analytics software is to better understand the customers habits online, and to improve their conversion rate.  If you own an Internet dropshipping work at home business and want to improve your conversion rate, then you might want to see what kind of information your current analytics software is giving you.  If you don't even know if your site has analytics, then hopefully I have given you something to think about.