The hardest part for new websites is building up the trust they need for success. I am talking about trust from other humans, as well as trust from the search engines that crawl them. How exactly do you go about getting trust though? Is it something you can buy? Can someone just give you trust? Silly to think of it that way I know, but trust is something that is gained over time. In life you gain trust from people you interact with, and online you build trust through the time that you have been online and the content that you are providing.
There are tools to help you build trust in both respective areas. In life, if you want to know how to gain the trust of people, you can read books like "7 habits of highly effective people", "business at the speed of trust", or "good to great" (for example) - or you could get someone to help you with personal development I guess. If you want the trust of the search engines you need to make sure you have two things on your side, time and content. I don't need to tell you about building up links, because if you have content (or goods) that is worthy of linking to, your links will build up, and fast. I don't have a time machine, so I can't speed up time. I can remind you again how important content is, and the trust you get from it! (The only thing it takes is, well, you guessed it - TIME)
If you are providing something of value, people will read and search engines will want to crawl your site. For example, if you are selling electronics on your site, then make sure you dedicate a few pages comparing your products with the competition. Include things like user reviews, pricing, warranties etc. This is the kind of information that people like (it helps them make decisions). I have found that people get online to find information, and its the information that leads them to buy. So if you have a site that is just full of products to buy with no information, you will not have much success compared to the person providing all of the info!
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