Every business needs a slogan, or something catchy that people can remember them by.  I am a big fan of the vitamin water, and before I saw any of the catchy commercials, or any of the funny marketing campaigns, my brother had given me one to try and I loved it. 

The point here (and with the vitamin water) though is I talk about the product to everyone, and share with them how funny what they have written on the bottle is.  For example, the title of this post is the last of the "instructions" of how to use the product.  It is funny and makes me want to talk about it to everyone who I am friends with.  This is viral marketing at its best, and the reason these companies do what they do.

A friend of mine is in the business opportunity profession teaching people how to create wealth with his home based business model, and his "catch phrase" at the end of most articles, all emails and on his website is; "Learn how to make more money in one month then most people do in a year."  It is something that people will remember, and have reason to check out.  Most of you reading this blog are probably interested how to make that much money in a month.  Am I right?  These are the things that dropshipping business owners need to be thinking about when they are building and branding their business.

It does not matter what you are selling, or if someone who is selling a similar product already has created a "catchy phrase" you need to be thinking of how to make it unique to you, and the type of customers that you will be driving to your site.  Once you have figured this out, then branding becomes much easier, and people will start to remember you. Having a company do some Graphic Design for you could help with branding also (the visible remembering part - think of the Coca Cola logo, or Pepsi).

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