I just wanted to share a tip because of a conversation I heard yesterday from a client talking about the "content on their site".  This client was told by his supplier that the product descriptions (supplied by him) were good enough, and all he needed to do was "copy and paste" them right onto his website.  Let me be very clear - This is wrong, and probably the worst advice a supplier could ever give.  I would never suggest such a silly thing.

When you are writing content for your site, and building up the sites trust with search engines like Google you must create unique content for your site to do any good.  If you are just copy and pasting content that a supplier gives you, then you are going up against the other hundreds of people who are using that same supplier, and adding more duplicate content on the web. 

Your site will have a hard time ranking for any keywords if you have nothing but duplicate content on it.  You need to get creative with your content, and do your best to change up anything given to you by your supplier.  Go to your list of keywords, and make sure to use them in the product descriptions your supplier gives you.  Twist it up, and give it a personal feel and touch to you, and your business.

The main point here is to get creative with your websites content, and make it your own, in order for your website to rank better.  If you can create as much unique content as possible and use the keywords in it that you are wanting to be found for, it will do a lot for your Google love.  Also use this same technique with your product descriptions and you are well on your way to having a website that is better optimized then the other hundred people that are just copy and pasting the content.

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