Dropshipping is an expanding marketing system in the US: every day more manufacturers and distributors are joining the ranks of companies who dropship their products to retailers. It’s a symbiotic relationship that benefits both the manufacturer/distributor and the retailer. The manufacturer/distributor is able to sell more of their products because they have other retailers promoting and selling them. The retailer is able to sell products online without spending a lot of money upfront or carrying inventory. They only buy what they’ve already sold, so they’re never stuck with excess merchandise and are spared the costs of storing and packing products.
The following is a list of questions people frequently ask about dropshipping:

photo credit: amboo who?
Do I have to pay to set up an account with a dropshipper?
No, most dropshippers do not charge any money to set up an account with them. Some may have a small administration fee, less than $20, but even that is rare. If they are trying to charge you to set up an account or to simply view their discounted prices, they are probably not a legitimate dropshipper.
What do I need to set up an account with a dropshipper?
Requirements vary by company. Some dropshippers require you to have a reseller’s permit or tax ID number. People try to avoid getting their reseller’s permit and tax ID number, but this limits who you can work with (the best suppliers require it), and isn’t legal anyway. Anyone who resells products is supposed to have a reseller’s permit and tax ID number (the former allows you to avoid paying taxes on the goods you purchase for resale and the latter is necessary to pay your taxes at the end of the year). You can apply for them through your state agencies and they are not particularly expensive or difficult to get. Some dropshippers will also expect you to have your website set up, or at least a URL you can give them even if it’s not operational yet.
How do I know if a dropshipper is legitimate?
The quality of their website and customer service is a good indication. The best dropshippers are those who manufacture the product themselves (no middleman), though profit can also be made working with a distributor who purchases directly from the manufacturer. This is particularly helpful when the manufacturer is located in Asia and you don’t want to deal with customs and language issues. A legitimate dropshipper offers products at a significantly discounted rate and does not charge exorbitant fees to sign up with them or to ship the products.
What kind of profit margin can I expect working with a dropshipper?
Your profit won’t be quite as large working with a dropshipper as it might be buying from a wholesaler. Most wholesale companies offer their products at approximately 50% of retail. Your dropship profit margin might be closer to 75%. The important thing is that once all dropship fees, shipping costs, etc., are taken into account, you are making an acceptable amount of money off each sale. An “acceptable amount” is an individual decision – only you can decide what your time is worth.

photo credit: hickoryhollow113
Are there any other fees associated with dropshipping?
Again it varies company to company. Some dropshipping companies charge you exactly the cost of shipping, others add a $3 or $5 fee per order to cover storage and packing. As long as your profit margin is still satisfactory, fees are acceptable, though obviously not desirable.
Can I negotiate with dropshippers?
Definitely. If you can present them with a compelling business plan or just impress them in general, they may give you a better deal than the average Joe. Many dropshipping companies provide volume discounts or better prices to retailers they have worked with for a long time. It’s not out of place to ask for a better discount or a smaller dropship fees as long as you are not too pushy about it (you don’t want to lose the supplier entirely). It’s better to try this after you’ve successfully sold their products for a few months.
How do I contact a dropshipper?
Make sure you’re prepared when you call the company (calling is better than emailing unless they specify that they prefer the latter). Dropshippers don’t have to do business with you, and if you don’t impress them with your professionalism and organization, they probably won’t. They stand to lose money working with you, so you have to prove your reliability. At the very least, you should have a business name and a business plan in place. Having a website semi-set up is also helpful (obviously you need the dropshipper and their products to set up your website entirely).
What if a dropshipper won’t work with me?
You can’t make them, but you can certainly try. If they don’t respond to your phone call or email, than try again. Be persistant. If they seem hesistant once you get them on the phone, than convince them. Show them the benefit to their company of working with you.
What if I find a product I want to sell, but the company doesn’t dropship?
Not all companies dropship. More are starting every day, but there are some elite brands and huge companies that dropshipping doesn’t make sense for. It works better for small to medium-sized companies who are trying to grow their sales and exposure, not a high-end brand like Apple that already has plenty of exposure and is trying to protect its elite status. If you find a company who has a great product you really want to sell, you may be able to convince them to dropship. Like I said above, show the benefit to their company.
Once I have an account set up with a dropshipper, what happens next?
Usually when you set up an account with a dropshipper they will provide you with a catalog and/or images and descriptions of their products. You post these images and descriptions on your website or on eBay. When a customer makes a purchase, you take their payment, then order their product from the dropshipper. The product is shipped directly to the customer, and you keep whatever is left over after you pay the dropshipper.
Will the customer be able to tell the product came from someone else?
Some dropshippers provide “blind” dropshipping – either the package is blank/nondescript, or the package and packing slip have your business name printed on it. Other dropshippers do not provide this service. Sometimes the package has your company name on it, but the packing slip has the dropshipper’s name. You have to verify with the dropshipper exactly what their procedure is. Some customers may be annoyed if they realize the package came from a different company than they expected and others won’t care as long as they got what they paid for. They wouldn’t have bought the product if they didn’t think it was a good deal, so they probably won’t notice or care where it shipped from.

photo credit: B Rosen
Who handles returns and customer service?
Again, this varies according to the dropshipper, so check with the individual company.
How do I know what products to dropship?
Almost any product can be sold online for a profit. The pertinent factors are how cheaply you can get it from a supplier, whether the market is oversaturated, and how you plan to market it. Check out the blog posts “Products You Can Sell Online For A Profit” part 1 and part 2 if you are having trouble coming up with ideas.
Can a wholesaler be used as a dropshipper?
Yes, if a wholesaler has no order minimum, than you can order products as they are ordered from you, and have them shipped to the customer. Sometimes wholesalers have no minimum, but they require a large initial order ($300-1000). It might be worth it to make this large initial order if you are fairly certain the products will sell and you really want to use the supplier for smaller orders afterward.
How do I find dropshippers?
It’s not easy to find dropshippers using a search engine. Many are nowhere to be found on the SERPs, and most of the top hits are databases, middlemen, or services that purport to set you up with suppliers (usually international manufacturers). There’s nothing wrong with using a database; it will get you more results faster than you would find on your own. But they usually cost money, so make sure you research your options before handing out your credit card information. Obviously, I think Wholesale Match is the best database because we have a Research Team who will do the work for you, but by all means, check them all out before you make a decision. After all, the quality of your suppliers in large part determines the success of your online business.

photo credit: Brooks Elliott
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