Niche Marketing: Part Two – What Mistakes To Avoid
As an added measure of information, I decided to do a part two on what things to avoid when you are trying to figure out your ideal niche market. Although some of these points might simply be the opposite of the things you should do when finding a niche in the previous post, sometimes people have an easier time seeing what not to do than a list of what you should do.
Avoiding Common Niche Mistakes

1. Becoming Infatuated With Your Product
If you have a hobby or an interest and one day think, this would be an awesome product to sell! I should start selling it! thus spending the next few weeks completely insterested in selling this product that you just love only to find out there’s absolutely no market for it. You need to make sure that if you love your product, that others actually love it too and there’s a market for it.
2. Not Doing Your Research
Like mentioned in the previous article, it’s very important to do keyword searches to see if there are people actually typing in what you want to sell. If people simply don’t have any interest in what you want to sell, they won’t be typing it in, and it won’t show up. A product with a consistent amount of hits is something worth considering.
Another aspect of not doing research is trying to sell something that people could easily get for free. This example is most common with recipe books and some sheet music. If you want to sell your cookbook online, you have to have something additional to convince your potential customers that your book is so much better than what they can get for free from the five websites surrounding yours on Google.
3. Selling Just Products
It’s important to remember to have a niche market / idea like bathroom soaps and supplies and then have various sub-categories in your niche like custom soap molds, cute toothbrush holders, etc. If you are only selling one product like bath rugs and people aren’t interested in bath rugs, it won’t matter if you have fifteen different colors, textures, and shapes, they won’t buy your product.
4. Competing With The Big Dogs
Like mentioned in the previous post, it’s important to go where the customers are, but don’t think it’s a good idea to compete with big name suppliers. Like our example with Bath and Body Works, The Body Shop, and Bed Bath and Beyond, if you don’t have something unique or different about your product, customers will most likely just stick to their big department stores.
5. Selling What You Don’t Know
Yesterday, I commented on how it’s important to know what you’re selling about, not only for the customer’s sake, but also for the sake of building content. If you were selling makeup for example and didn’t know the first thing about it, you wouldn’t be able to make interesting video tutorials about how to create a certain look – and especially in the case of makeup, people with a lot of experience will most likely buy their stuff online and might not trust the quality of your products if they think you don’t know what you’re selling.
6. No Passion For Your Niche
It’s important that you find something that you not only know about but that you have a passion with. Just because you know a lot about lawn supplies doesn’t necessarily mean that you’re interested in things related to the outdoors. You’re going to be spending a lot of time, effort, and money building up your business so it’s a good idea to be passionate about your products.
Education, Uncategorized, home based business, internet marketing, make money online, product research


















