Facebook recently introduced a “share” button which allows Facebook users to share articles and comments, much like Twitter’s “retweet”.  This means that content posted on business pages is more likely to be shared around the social network (which is larger than Twitter’s).  If you haven’t yet built a Facebook page for your online business, now would be a good time to do so – Facebook is aware of the social media marketing possibilites of their site, and has included other services for business owners such as a new and improved “impression count” which allows you to monitor views of your posts as well as views of ads.

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