How Google Real-Time Searching Affects Your SEO
Google is tweaking its search engine so “real time” results are more frequently included. Real time results are heavily weighted toward fresh content. This means that your ranking on the SERPs (Search Engine Response Pages) could be much more volatile – you could be number 1 one minute, and number 6 a few minutes later. How can you boost your SEO (Search Engine Optimization) by taking advantage of real time searching?
First: Fresh Content All The Time
Fresh content is important with all search engines, but particularly with Google who uses an algorithm called QDF (Query Deserves Freshness). This means that freshness is an important factor in ranking. The newer the content the better, and the more new content the better. If you are not adding fresh content to your dropshipping website daily, you are probably not maximizing your SEO. This content can be as simple as a Tip of the Day or a blog post. Make sure your content contains plenty of relevant keywords, especially in the title. Also, try to write about topics that are current, exciting, and interesting. Keep abreast of news and developments relevant to your product/field of interest. This will help your search engine ranking, please your customers, and encourage people to comment on your articles and pass them along to friends.
Second: Social Media Marketing
If you haven’t been promoting your online business on Twitter, Facebook, Ning, etc., now is the time to start. Real time searching rewards up-to-the-minute sources like Twitter. Social Media platforms are also a great way to get your content passed along from person to person (viral marketing). The more catchy, interesting, and useful your information is, the more likely people are to share it. Of course your article will contain links to your website, so promotion of your article is promotion of your site.
Ultimately real time searching rewards your hard work today instead of favoring the online businesses who have been around the longest. Thus, real time searching is a friend to fledgling online entrepeneurs. It allows you to compete in SEO even though you’re just a newbie, as long as you’re willing to put the time in to create quality content and build a strong social media presence.
