How To Use Direct Domain Navigation To Bring Traffic To Your Dropshipping Website
In online business, a large amount of your marketing efforts are directed at bringing traffic into your dropshipping website. One way that you can do this is through a Direct Domain Navigation marketing strategy.
What is Direct Domain Navigation?
Instead of performing a Google search, many people looking for a specific product simply type a generic word into the URL field of their browser. For instance, if I was looking for mittens, I might type www.mittens.com into my browsers instead of doing an actual search for mittens.
How can you use Direct Domain Navigation to bring traffic to your dropshipping website?
By registering multiple generic domain names that all feed into your dropshipping website, you can capture traffic from Direct Domain Navigation. The point is to bring traffic from multiple addresses into one website.
If I type www.mittens.com into my web browser, where will that take me? Hopefully to your website. Your main URL might actually be www.themittenshop.com, but because you’ve registered other similar addresses, you get traffic from Direct Domain Navigation.
Other reasons why registering multiple domain names is important:
- Though it’s preferable that your main URL be a .com address, you will want to register the .net, .ca, etc. addresses so your traffic won’t accidentally go to somebody else’s site.
- Registering common misspellings of your domain name can also prevent lost traffic. Wal-Mart lost a huge amount of visitors until they registered www.walmart.com as well as www.wal-mart.com.
- Some major brand names also use the multiple-domain strategy to build websites for a specific promotional event.
What is the downside of Direct Domain Navigation?
Many of the most common generic domain names will already be owned by someone else. However, with the advent of domain marketplaces, you can often purchase URLs from current owners for reasonable prices.
