What Are Meta-Tags And Why Are They Important For My Dropshipping Website?
What is a meta-tag?
Meta-tags are descriptions in your HTML code that communicate with search engines and are often visible to people who find your dropshipping website on a search engine response page (SERP).
When is your meta-tag used?
Search engines like Google and Yahoo often default to the meta description information, or use part of your meta-tag and part of the text they find on the page with relevant keywords when choosing information to display on the SERP.
If your meta-tag is used on a SERP, a human being will read that information when deciding whether to visit your dropshipping website or not.
Why are meta-tags important?
Creating a compelling meta description for each page of your website gives you the most control over what people read about your site in the SERPs. (Remember to include the same keywords as your meta-tags in your actual web page content, because that makes it far more likely that search engines will display your tag.) Also, meta-tags occasionally impact your SEO.
What should your meta-tag say?
Your meta-tag should accurately and attractively describe your web page, using relevant keywords (though not too many or you’ll be tagged for keyword-stuffing). It can only be 63 characters long, including spaces, so you’ll probably have to stick to around 6-12 words. Use keywords first, adding things like your company name at the end of the description. Your meta-tag doesn’t have to be a perfectly grammatical full sentence as long as it is clear and comprehensible for a human reader.
Check back next week for a description of how to actually insert meta-tags into your website.
